Who are Illamasqua?

Launched in 2008 by Julian Kynaston, Illamasqua is a British beauty brand that stands out from the crowd.

With a wide range of high quality, premium makeup products that includes everything from high tech primers and gorgeous foundations to beautiful eyeshadows and lip shades, Illamasqua is the brand every beauty fanatic needs to try.

Traditionally we are told that makeup is meant to be about making you pretty, as a way to fit in. Julian and Illamasqua think differently. They want you to use makeup to express yourself, to feel confident, to be whatever it is that you want to be.

Expressing yourself could be as simple as a coat of mascara or as bold as rocking a green lipstick just because you can; whatever your makeup desires, Illamasqua lets you unleash your inner confidence.

The Ethos

Illamasqua is a British beauty brand with a strong identity and core values. Illamasqua is all about individuality, personality and empowerment, supporting campaigns like #SmearforSmear and Anti-Bullying Month.