About the brand

Laura Geller has been making makeup work for women for more than 30 years, first as a celebrated makeup artist, and then as the founder and creative force of Laura Geller New York. She evolved her passion into a successful career, quickly becoming known for masterful application and a uniquely down-to-earth approach. Translating professional application techniques into easy-to-follow tips real women can use every day, Laura has built an iconic brand of innovative products that celebrates beauty without pretence, welcoming women to make every look their own.

Laura Geller New York is a modern makeup brand that empowers, delights and brings out the best in women’s beauty, through delicious textures, amazing colors and the most innovative formulas. We celebrate women and beauty – those who create it, love it, style it, enjoy it, and everything in between. The beauty secret’s out. It’s #beauty2share.