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About the Brand

"OUAI MEANS YES, IN THAT CASUAL, PARISIAN WAY. IT’S ABOUT SAYING YES TO REAL HAIR FOR REAL LIFE. AND TO LOOKING CHIC, NO MATTER HOW MANY FOLLOWERS YOU HAVE."


The OUAI to good hair starts from within. Follow our “prescription” and boom—#HAIRGOALS. No glam squad needed.

Our shampoos and conditioners are sulfate-free and employ smart keratin to repair and improve hair strength. Even our styling products are designed to nourish hair and bring out its natural beauty.

We believe that life is hard and looking good should be easy. We’re giving you realistic goals that you can actually achieve—with quick how-to videos, so you’re always ready for that selfie situation.

Ouai

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Founded by Jen Atkins, a professional hair stylist with a reputation of celebrity clients, OUAI Haircare was created to give your hair "a breath of fresh hair". Their shampoos and conditioners are sulphate free and includes keratin to repair and improve the strength of your hair. Their styling products are also created to nourish your hair to bring out its natural beauty. With many cult products, such as the OUAI Wave Spray and Hair Oil, up your hair game without the need of a glam squad, whether that may be texturising, tackling hair thinning, and more.


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  • OUAI Matte Pomade 50ml
     

    OUAI Matte Pomade 50ml

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    HK$171.50
  • OUAI Hair Oil 45ml
     

    OUAI Hair Oil 45ml

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    HK$257.00
  • OUAI Leave In Conditioner 140ml
     

    OUAI Leave In Conditioner 140ml

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    HK$235.50
  • OUAI Detox Shampoo 300ml
     

    OUAI Detox Shampoo 300ml

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    HK$257.00
  • OUAI Fine Hair Shampoo 300ml
     

    OUAI Fine Hair Shampoo 300ml

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    HK$235.50
  • OUAI Fine Hair Bundle
     

    OUAI Fine Hair Bundle

    RRP: HK$471.00
    HK$377.00
  • OUAI Volume Spray 140ml
     

    OUAI Volume Spray 140ml

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    HK$235.50
  • OUAI Fine-Medium Hair Treatment Masque 236ml
     

    OUAI Fine-Medium Hair Treatment Masque 236ml

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    HK$342.50
  • OUAI Leave In Conditioner Travel - 45ml
     

    OUAI Leave In Conditioner Travel - 45ml

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    HK$107.00
  • OUAI North Bondi Eau de Perfum Travel Size
     

    OUAI North Bondi Eau de Perfum Travel Size

    HK$171.50
  • OUAI Chill Pills Bath Bombs 6 x 42.5g
     

    OUAI Chill Pills Bath Bombs 6 x 42.5g

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    HK$267.50
  • OUAI Curl Crème 236ml
     

    OUAI Curl Crème 236ml

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    HK$267.50
  • OUAI Medium Hair Shampoo 300ml
     

    OUAI Medium Hair Shampoo 300ml

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    HK$235.50
  • OUAI Scalp & Body Scrub
     

    OUAI Scalp & Body Scrub

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    HK$342.50
  • OUAI Fur Bébé Pet Shampoo 474ml
     

    OUAI Fur Bébé Pet Shampoo 474ml

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    HK$267.50
  • OUAI Finishing Crème 100ml
     

    OUAI Finishing Crème 100ml

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    HK$214.00
  • OUAI Leave in Conditioner Jumbo 236ml
     

    OUAI Leave in Conditioner Jumbo 236ml

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    HK$342.50
  • OUAI Thick Hair Treatment Masque 236ml
     

    OUAI Thick Hair Treatment Masque 236ml

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    HK$342.50
  • OUAI Body Creme 212g
     

    OUAI Body Creme 212g

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    HK$342.50
  • OUAI Fine Hair Shampoo Refill 946ml
     

    OUAI Fine Hair Shampoo Refill 946ml

    RRP: HK$471.00
    HK$424.00
  • OUAI Melrose Place Eau de Parfum Travel
     

    OUAI Melrose Place Eau de Parfum Travel

    HK$171.50
  • OUAI Thick Hair Shampoo 300ml
     

    OUAI Thick Hair Shampoo 300ml

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    HK$235.50
  • OUAI Hair Oil Travel Size 13ml
     

    OUAI Hair Oil Travel Size 13ml

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    HK$128.50
  • OUAI Medium Hair Conditioner Refill 946ml
     

    OUAI Medium Hair Conditioner Refill 946ml

    RRP: HK$471.00
    HK$424.00
  • OUAI Air Dry Foam - 120ml
     

    OUAI Air Dry Foam - 120ml

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    HK$257.00
  • OUAI Thick Hair Conditioner Refill 946ml
     

    OUAI Thick Hair Conditioner Refill 946ml

    RRP: HK$471.00
    HK$424.00
  • OUAI Body Cleanser 300ml
     

    OUAI Body Cleanser 300ml

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    HK$257.00
  • OUAI Medium Hair Shampoo Refill 946ml
     

    OUAI Medium Hair Shampoo Refill 946ml

    RRP: HK$471.00
    HK$424.00
  • OUAI Thick Hair Shampoo Refill 946ml
     

    OUAI Thick Hair Shampoo Refill 946ml

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    HK$471.00
  • OUAI Fine Hair Conditioner 300ml
     

    OUAI Fine Hair Conditioner 300ml

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    HK$235.50
  • OUAI Rose Hair and Body Oil 99ml
     

    OUAI Rose Hair and Body Oil 99ml

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    HK$278.50
  • OUAI Rue St Honoré Eau de Parfum 50ml
     

    OUAI Rue St Honoré Eau de Parfum 50ml

    HK$492.50
  • OUAI Fragrance Free Curl Crème 236ml
     

    OUAI Fragrance Free Curl Crème 236ml

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    HK$267.50
  • OUAI Dean Street Eau de Parfum 50ml
     

    OUAI Dean Street Eau de Parfum 50ml

    HK$492.50
  • OUAI Body Cleanser Refill 946ml
     

    OUAI Body Cleanser Refill 946ml

    RRP: HK$514.00
    HK$462.50
  • OUAI Fine Hair Detox Bundle
     

    OUAI Fine Hair Detox Bundle

    HK$728.00
  • OUAI Hand Lotion Refill 946ml
     

    OUAI Hand Lotion Refill 946ml

    RRP: HK$535.00
    HK$481.50
  • OUAI Hand Wash Refill 946ml
     

    OUAI Hand Wash Refill 946ml

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    HK$535.00
  • OUAI Medium Hair Conditioner 300ml
     

    OUAI Medium Hair Conditioner 300ml

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    HK$235.50
  • OUAI Thick Hair Conditioner 300ml
     

    OUAI Thick Hair Conditioner 300ml

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    HK$235.50
  • OUAI Fine Hair Conditioner Refill 946ml
     

    OUAI Fine Hair Conditioner Refill 946ml

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    HK$471.00
  • OUAI Hand Crème 88.7ml
     

    OUAI Hand Crème 88.7ml

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    HK$214.00