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About the Brand

"OUAI MEANS YES, IN THAT CASUAL, PARISIAN WAY. IT’S ABOUT SAYING YES TO REAL HAIR FOR REAL LIFE. AND TO LOOKING CHIC, NO MATTER HOW MANY FOLLOWERS YOU HAVE."


The OUAI to good hair starts from within. Follow our “prescription” and boom—#HAIRGOALS. No glam squad needed.

Our shampoos and conditioners are sulfate-free and employ smart keratin to repair and improve hair strength. Even our styling products are designed to nourish hair and bring out its natural beauty.

We believe that life is hard and looking good should be easy. We’re giving you realistic goals that you can actually achieve—with quick how-to videos, so you’re always ready for that selfie situation.

Ouai

Founded by Jen Atkins, a professional hair stylist with a reputation of celebrity clients, OUAI Haircare was created to give your hair "a breath of fresh hair". Their shampoos and conditioners are sulphate free and includes keratin to repair and improve the strength of your hair. Their styling products are also created to nourish your hair to bring out its natural beauty. With many cult products, such as the OUAI Wave Spray and Hair Oil, up your hair game without the need of a glam squad, whether that may be texturising, tackling hair thinning, and more.