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About the Brand

"OUAI MEANS YES, IN THAT CASUAL, PARISIAN WAY. IT’S ABOUT SAYING YES TO REAL HAIR FOR REAL LIFE. AND TO LOOKING CHIC, NO MATTER HOW MANY FOLLOWERS YOU HAVE."


The OUAI to good hair starts from within. Follow our “prescription” and boom—#HAIRGOALS. No glam squad needed.

Our shampoos and conditioners are sulfate-free and employ smart keratin to repair and improve hair strength. Even our styling products are designed to nourish hair and bring out its natural beauty.

We believe that life is hard and looking good should be easy. We’re giving you realistic goals that you can actually achieve—with quick how-to videos, so you’re always ready for that selfie situation.

Ouai

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Founded by Jen Atkins, a professional hair stylist with a reputation of celebrity clients, OUAI Haircare was created to give your hair "a breath of fresh hair". Their shampoos and conditioners are sulphate free and includes keratin to repair and improve the strength of your hair. Their styling products are also created to nourish your hair to bring out its natural beauty. With many cult products, such as the OUAI Wave Spray and Hair Oil, up your hair game without the need of a glam squad, whether that may be texturising, tackling hair thinning, and more.


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  • OUAI Melrose Place Body Care Kit
     

    OUAI Melrose Place Body Care Kit

    RRP: HK$410.50
    HK$328.50
  • OUAI Leave In Conditioner 140ml
     

    OUAI Leave In Conditioner 140ml

    Save 18% - Use code: SAVE18

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    HK$238.00
  • OUAI Fine Hair Shampoo 300ml
     

    OUAI Fine Hair Shampoo 300ml

    Save 18% - Use code: SAVE18

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    HK$238.00
  • OUAI Fine Hair Conditioner 300ml
     

    OUAI Fine Hair Conditioner 300ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
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    HK$238.00
  • OUAI Detox Shampoo 300ml
     

    OUAI Detox Shampoo 300ml

    Save 18% - Use code: SAVE18

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    HK$259.50
  • OUAI Air Dry Foam - 120ml
     

    OUAI Air Dry Foam - 120ml

    RRP: HK$259.50
    HK$207.50
  • OUAI Fine-Medium Hair Treatment Masque 236ml
     

    OUAI Fine-Medium Hair Treatment Masque 236ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
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    HK$346.00
  • OUAI Volume Spray 140ml
     

    OUAI Volume Spray 140ml

    Save 18% - Use code: SAVE18

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    HK$238.00
  • OUAI Medium Hair Shampoo 300ml
     

    OUAI Medium Hair Shampoo 300ml

    Save 18% - Use code: SAVE18

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    HK$238.00
  • OUAI Scalp & Body Scrub
     

    OUAI Scalp & Body Scrub

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    HK$346.00
  • OUAI Fine Hair Bundle
     

    OUAI Fine Hair Bundle

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
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    HK$475.50
  • OUAI Chill Pills Bath Bombs 6 x 42.5g
     

    OUAI Chill Pills Bath Bombs 6 x 42.5g

    Save 18% - Use code: SAVE18

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    HK$270.00
  • OUAI Thick Hair Bundle
     

    OUAI Thick Hair Bundle

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    HK$475.50
  • OUAI Curl Crème 236ml
     

    OUAI Curl Crème 236ml

    Save 18% - Use code: SAVE18

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    HK$270.00
  • OUAI Hair Oil Travel Size 13ml
     

    OUAI Hair Oil Travel Size 13ml

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    HK$130.00
  • OUAI Body Creme 212g
     

    OUAI Body Creme 212g

    Save 18% - Use code: SAVE18

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    HK$346.00
  • OUAI Thick Hair Conditioner 300ml
     

    OUAI Thick Hair Conditioner 300ml

    Save 18% - Use code: SAVE18

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    HK$238.00
  • OUAI Fragrance Free Curl Crème 236ml
     

    OUAI Fragrance Free Curl Crème 236ml

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    HK$270.00
  • OUAI Fur Bébé Pet Shampoo 474ml
     

    OUAI Fur Bébé Pet Shampoo 474ml

    Save 18% - Use code: SAVE18

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    HK$270.00
  • OUAI Thick Hair Treatment Masque 236ml
     

    OUAI Thick Hair Treatment Masque 236ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
    Shop the offer
    HK$346.00
  • OUAI Thick Hair Shampoo 300ml
     

    OUAI Thick Hair Shampoo 300ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
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    HK$238.00
  • OUAI Body Cleanser Refill 946ml
     

    OUAI Body Cleanser Refill 946ml

    RRP: HK$518.50
    HK$415.00
  • OUAI Fine Hair Detox Bundle
     

    OUAI Fine Hair Detox Bundle

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
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    HK$734.50
  • OUAI Fine Hair Shampoo Refill 946ml
     

    OUAI Fine Hair Shampoo Refill 946ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
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    HK$475.50
  • OUAI Medium Hair Shampoo Refill 946ml
     

    OUAI Medium Hair Shampoo Refill 946ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
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    HK$475.50
  • OUAI Thick Hair Detox Bundle
     

    OUAI Thick Hair Detox Bundle

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
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    HK$734.50
  • OUAI North Bondi Eau de Perfum Travel Size
     

    OUAI North Bondi Eau de Perfum Travel Size

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
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    HK$173.00
  • OUAI Hand Wash Refill 946ml
     

    OUAI Hand Wash Refill 946ml

    Save 18% - Use code: SAVE18

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    HK$540.00
  • OUAI Hand Lotion Refill 946ml
     

    OUAI Hand Lotion Refill 946ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
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    HK$540.00
  • OUAI Hair Oil 45ml
     

    OUAI Hair Oil 45ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
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    HK$259.50
  • OUAI Body Cleanser 300ml
     

    OUAI Body Cleanser 300ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
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    HK$259.50
  • OUAI Leave In Conditioner Travel - 45ml
     

    OUAI Leave In Conditioner Travel - 45ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
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    HK$108.00
  • OUAI Matte Pomade 50ml
     

    OUAI Matte Pomade 50ml

    Save 18% - Use code: SAVE18

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    HK$173.00
  • OUAI Treatment Masque 100ml
     

    OUAI Treatment Masque 100ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
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    HK$270.00
  • OUAI Finishing Crème 100ml
     

    OUAI Finishing Crème 100ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
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    HK$216.00
  • OUAI Medium Hair Conditioner Refill 946ml
     

    OUAI Medium Hair Conditioner Refill 946ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
    Shop the offer
    HK$475.50
  • OUAI Thick Hair Conditioner Refill 946ml
     

    OUAI Thick Hair Conditioner Refill 946ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
    Shop the offer
    HK$475.50
  • OUAI Thick Hair Shampoo Refill 946ml
     

    OUAI Thick Hair Shampoo Refill 946ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
    Shop the offer
    HK$475.50
  • OUAI Medium Hair Conditioner 300ml
     

    OUAI Medium Hair Conditioner 300ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
    Shop the offer
    HK$238.00
  • OUAI Fine Hair Conditioner Refill 946ml
     

    OUAI Fine Hair Conditioner Refill 946ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
    Shop the offer
    HK$475.50
  • OUAI Rose Hair and Body Oil 99ml
     

    OUAI Rose Hair and Body Oil 99ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
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    HK$281.00