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THE YES OUAI

OUAI means “yes” in that casual, Parisian way. We’re here to give you the confidence to win life YOUR OUAI. Our Hair, Body and Fragrance products were created for effortless routines and nourishment from head to toe. We don’t use sulfates or parabens—just the good stuff, just for you. Oh yea and btw, we smell as good as we look. 


To live life your OUAI, start saying YES to: 

Being better IRL than on Instagram 

Letting go of unrealistic expectations 

Embracing imperfections 

It’s more than just hair care—it’s a OUAI of life.

Ouai

OUAI – pronounced “way" – is founder Jen Atkin’s way of helping us say “yes” to effortless, nourished and strengthened hair. Since there is no “one size fits all” solution for different hair types, OUAI launched a shampoo and conditioning duo to target each one individually. Count on OUAI haircare to nourish hair health and enhance your natural texture. No sulphates, no parabens – just the good stuff for good hair days.

The brand has gone beyond just hair care to launch body products, fragrances and supplements because it's more than just hair care – it’s a OUAI of life.