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Founded by Jen Atkins, a professional hair stylist with a reputation of celebrity clients, OUAI Haircare was created to give your hair "a breath of fresh hair". Their shampoos and conditioners are sulphate free and includes keratin to repair and improve the strength of your hair. Their styling products are also created to nourish your hair to bring out its natural beauty. With many cult products, such as the OUAI Wave Spray, Up your hair game without the need of a glam squad, whether that may be texturising, tackling hair thinning, and more.

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