About the Brand

"OUAI MEANS YES, IN THAT CASUAL, PARISIAN WAY. IT’S ABOUT SAYING YES TO REAL HAIR FOR REAL LIFE. AND TO LOOKING CHIC, NO MATTER HOW MANY FOLLOWERS YOU HAVE."


The OUAI to good hair starts from within. Follow our “prescription” and boom—#HAIRGOALS. No glam squad needed.

Our shampoos and conditioners are sulfate-free and employ smart keratin to repair and improve hair strength. Even our styling products are designed to nourish hair and bring out its natural beauty.

We believe that life is hard and looking good should be easy. We’re giving you realistic goals that you can actually achieve—with quick how-to videos, so you’re always ready for that selfie situation.

Ouai

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Founded by Jen Atkins, a professional hair stylist with a reputation of celebrity clients, OUAI Haircare was created to give your hair "a breath of fresh hair". Their shampoos and conditioners are sulphate free and includes keratin to repair and improve the strength of your hair. Their styling products are also created to nourish your hair to bring out its natural beauty. With many cult products, such as the OUAI Wave Spray and Hair Oil, up your hair game without the need of a glam squad, whether that may be texturising, tackling hair thinning, and more.


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Products

  • OUAI Melrose Place Body Care Kit

    RRP: HK$410.50
    HK$328.50
  • OUAI Leave In Conditioner 140ml

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    5.0 Stars 1 Reviews
    HK$238.00
  • OUAI Fine Hair Shampoo 300ml

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    4.67 Stars 3 Reviews
    HK$238.00
  • OUAI Fine Hair Conditioner 300ml

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    HK$238.00
  • OUAI Detox Shampoo 300ml

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    HK$259.50
  • OUAI Air Dry Foam - 120ml

    RRP: HK$259.50
    HK$207.50
  • OUAI Fine-Medium Hair Treatment Masque 236ml

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    HK$346.00
  • OUAI Volume Spray 140ml

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    HK$238.00
  • OUAI Medium Hair Shampoo 300ml

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    HK$238.00
  • OUAI Scalp & Body Scrub

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    HK$346.00
  • OUAI Fine Hair Bundle

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    HK$475.50
  • OUAI Chill Pills Bath Bombs 6 x 42.5g

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    HK$270.00
  • OUAI Thick Hair Bundle

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    5.0 Stars 1 Reviews
    HK$475.50
  • OUAI Curl Crème 236ml

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    HK$270.00
  • OUAI Hair Oil Travel Size 13ml

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    HK$130.00
  • OUAI Body Creme 212g

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    HK$346.00
  • OUAI Thick Hair Conditioner 300ml

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    HK$238.00
  • OUAI Fragrance Free Curl Crème 236ml

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    HK$270.00
  • OUAI Fur Bébé Pet Shampoo 474ml

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    HK$270.00
  • OUAI Thick Hair Treatment Masque 236ml

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    HK$346.00
  • OUAI Thick Hair Shampoo 300ml

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    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
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    HK$238.00
  • OUAI Body Cleanser Refill 946ml

    RRP: HK$518.50
    HK$415.00
  • OUAI Fine Hair Detox Bundle

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    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
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    HK$734.50
  • OUAI Fine Hair Shampoo Refill 946ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
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    HK$475.50
  • OUAI Medium Hair Shampoo Refill 946ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
    Shop the offer
    HK$475.50
  • OUAI Thick Hair Detox Bundle

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
    Shop the offer
    HK$734.50
  • OUAI North Bondi Eau de Perfum Travel Size

    Save 18% - Use code: SAVE18

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    HK$173.00
  • OUAI Hand Wash Refill 946ml

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    HK$540.00
  • OUAI Hand Lotion Refill 946ml

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    HK$540.00
  • OUAI Hair Oil 45ml

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    5.0 Stars 3 Reviews
    HK$259.50
  • OUAI Body Cleanser 300ml

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    HK$259.50
  • OUAI Leave In Conditioner Travel - 45ml

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    HK$108.00
  • OUAI Matte Pomade 50ml

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    HK$173.00
  • OUAI Treatment Masque 100ml

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    5.0 Stars 1 Reviews
    HK$270.00
  • OUAI Finishing Crème 100ml

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    5.0 Stars 1 Reviews
    HK$216.00
  • OUAI Medium Hair Conditioner Refill 946ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
    Shop the offer
    HK$475.50
  • OUAI Thick Hair Conditioner Refill 946ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
    Shop the offer
    5.0 Stars 1 Reviews
    HK$475.50
  • OUAI Thick Hair Shampoo Refill 946ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
    Shop the offer
    5.0 Stars 1 Reviews
    HK$475.50
  • OUAI Medium Hair Conditioner 300ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
    Shop the offer
    HK$238.00
  • OUAI Fine Hair Conditioner Refill 946ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
    Shop the offer
    HK$475.50
  • OUAI Rose Hair and Body Oil 99ml

    Save 18% - Use code: SAVE18

    Save 18% (no min. spend) on selected brands. Use code: SAVE18 at basket. Exclusions apply, offer valid for a limited time only.
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    HK$281.00