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Where reviews refer to foods or cosmetic products, results may vary from person to person. Customer reviews are independent and do not represent the views of The Hut Group.
Excellent shampoo for bleached hair!!
I'm totally obsessed with this shampoo as I've got bleached hair with teal highlights & this doesn't wash out my color and keeps it from getting yellow! It keeps it ash !I love it and can't live without it! It's my 2nd bottle now!
Have been using this for quite some time now and I just love it. I shampoo once with Joico Moisture Wash Shampoo then once with the Color Endure Violet Shampoo which I leave on for a couple of minutes or so (you don't need to use much as it lathers really well). I'm flattered that I get compliments on my blonde hair, which I colour myself, as it stays a lovely shade of blonde which never looks brassy and I know this is due to the violet shampoo. Wouldn't use any other product to keep my hair
I love this shampoo. I have grey hair (if I'm honest, almost white) and this shampoo gives my hair a lovely bright and shiny look. There aren't many products on the market for the 'older' lady, but this one is worth trying to lighten any dull, grey hair.
Having spent years battling the dreaded 'brassiness', I've finally found a cure. I really like the Joico range anyway and have found this product does exactly what it says. My colour lasts so much longer without fading or turning yellow or brassy. I tend to use twice a week and follow with a normal shampoo and conditioner. Brilliant product and well worth the money.