I order and use this on my hair regularly, i am 57 and my hair is white, this totally gets rid of yellowing and gives me a natural white blonde, no grey. Everyone comments how lovely it looks. so easy to order and arrives really quickly.
It is the best product i have ever used to tone my hair ! I now have the cool blonde I wanted. I applied it for 30". It removed brassy and yellow reflects. Much better than purple or blue conditionners.
This product is so good I have just ordered some more. This is professional salon quality and lasts longer than other toners on the market. I have medium ash blonde hair and add my own highlights via cap and bleach. Home highlight kits no longer give you a toner. This product will correct both yellow brassiness in pale bleached hair and will also correct the coppery red tone if you did not leave the bleach in long enough. Easy. Also if you have any shade of ash tones and you find box ash tones fade as I did, this will help maintain the ash tone. This morning I just tried doing my own balayage highlights using a tint brush and bowl and Wella colour fresh gave me just the look I was after. Ladies don't be afraid to try your own balayage, it's a more natural highlight than the cap and hook method. It's easy but the trick is to just do a little at a time, doing several sessions over several weeks. Section your hair. That way it's easy to control where you place the bleach, without making a mess. Paint carefully. (There are some good youtube tutorials by hairdressers). Buy a pot of the bleach powder and a bottle of the developer, mix only as much as you need. Much cheaper than buying a whole highlight kit.
Amazing product and worth every penny. Excellent value! Turns yellowish hair nice cool blond again. I have very long hair and a little goes a long way. Results seem to hold for quite a while as well. No silver shampoo needed for weeks!
Thank goodness for this product! I was a horrible yellow colour on the ends & lengths and white at the roots. I applied this and it totally took the brassiness out, although I did go slightly silver/blue-ish at the roots but that was my own fault as applied all over instead of just through lengths and ends.
There's enough for another application or two as I have quite short hair but I'll definitely be ordering more!
If you have orange tones in your blonde hair this Wella Color Fresh Silver Light Pearl Ash Blonde is the best. Leave it for only 3-5 minutes or it turns silvery. On pale blonde hair this one turns out pure silvery white. Recommended.