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American Crew Bestsellers

About the Brand

Fiber-like, resinous product that helps thicken, texturize and increase fullness to hair. Provides a strong, pliable hold with a matte finish.

For best results, rub a small amount evenly between palms before working into hair. Distribute evenly through damp or dry hair and style as desired.

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American Crew

Professional haircare with American Crew.

Designed by salon professionals for men, American Crew is the leading luxury brand for men’s haircare and styling in the home. With 25 years in the industry, founder David Raccuglia has sought to empower men to look good and feel good with the quality grooming products they deserve. The brand is committed to sharing the professional stylist experience beyond the barbershop without the hefty price tag. Great style starts from the roots, so American Crew’s haircare gives men’s hair the nutrients it needs to stay strong. Cleanse your hair of dirt and impurities with their leading shampoo range and infuse your hair with moisture with their luxurious conditioner to give it that soft finish. Plus, with American Crew, your beard receives the same salon-quality finish as the rest of your hair. Ideal for sensitive skin, their shaving range enables precision for that smooth, stylish result. With American Crew, you can say goodbye to bad hair days. Their styling product range encompasses gels, clays and creams, so you can find the look that works for you. Take control of your hair and facial grooming and choose how long your style will last with light, medium and high holds.