Shiseido

The Shiseido brand first opened its doors in 1872 as a Western-style pharmacy in Ginza, Tokyo. Its whole philosophy is centred around its aim to become the world’s most trusted beauty brand, believing that to stay relevant in today’s market, you need to be transparent with what you put in products. The secret to clear, younger skin doesn’t lie in a cocktail of different chemicals, but instead with organic ingredients.

Since its formation as a pharmacy, Shiseido has been responsible for bringing to Tokyo – at first – Western-style beauty products that keep the skin healthy and happy. This trend began to spread right across Japan, and before long, the brand became a world-renowned innovator.

From its range of cosmetics and skincare solutions, to its pioneering sun protection line, Shiseido is a brand that believes harmony between these three disciplines hold the key to better skin.

In 2021, the Ultimune Power Infusing Concentrate is one of Shiseido’s bestselling products. A cult classic, a few drops of this mega hydrating serum can rejuvenate the face for timeless skin. Infused with Bulgarian Rose Water, fine lines and wrinkles appear reduced.

LOOKFANTASTIC are official UK stockists of the Shiseido brand.