Enjoy 20% (no min. spend) or 22% off when you spend HK$900 (Exclusions apply). No code needed! |   CLICK HERE TO SHOP
Virtue Labs Skincare
Shop All

SHOP THE RANGE

About Us

Science and beauty collide to give you hair health you can feel and results you can see. Dr. Luke Burnett, a retired US Army Colonel was working in regenerative medicine when he found a way to extract keratin from ethically sourced human hair. Enter: Alpha Keratin 60ku®, an all-natural protein identical to the keratin that makes up 90% of our hair. All Virtue® products include Alpha Keratin 60ku®, which binds directly to damaged strands, refilling keratin that’s eroded over time due to styling, color processing, and environmental factors. With renewed strands, hair is stronger, shinier, and overall healthier. This hair-healing ingredient is clinically proven to transform hair in as few as five uses––and you won’t find it anywhere else. It repaves, repairs, and restores damaged hair in real time. With every wash, style, and restyle, hair is one step closer to its healthiest version yet.

SHOP NOW

Virtue Labs

86 results

Sort by
  • Default
  • Popularity
  • Price: Low to high
  • Price: High to low
  • A - Z
  • Percentage Discount
  • Newest Arrivals
0 selected
2 option(s)
  • Hair Preparation (40)
  • Hair Styling (12)
0 selected
10 option(s)
  • Conditioner (20)
  • Dry Shampoo (1)
  • Hair Accessories (1)
  • Hair Oil (5)
  • Hair Styling (9)
  • Leave In Conditioner (2)
  • Shampoo (18)
  • Sulphate Free (18)
  • Treatment (11)
  • Vegan (17)
0 selected
1 option(s)
  • Hair Brush (3)
Price Range Selected HK$105 - HK$1550
No products were found within specified range
HK$ HK$
0 selected
2 option(s)
  • Up to 25% (2)
  • 25% - 50% (56)