Shop the Range

New in: Dream Filter

Breakthrough pre-shampoo spray treatment instantly removes metals and minerals that dull, darken and distort your hair colour. Removes imperfections for picture-perfect colour!

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Shampoo + Conditioners

The first safe, smart, sulphate-free shampoo made without any typical ingredients, found in most shampoos, that make hair dull or cause thinning and hair loss.

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Dream Cocktails

Turn every blow-dry session into a luxe, healthy treatment for your hair. It couldn’t be easier. With heat-activated, leave-in Dream Cocktails, instead of blow-drying the life out of your hair, use this time to restore it by infusing healthy, vital, natural nutrients.

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Root Cover Up

The award winning solution for covering roots and filling gaps! Fast, easy, precise no-mess mineral powder adheres to hair instantly. Cover grey or dark roots. Extend highlights without peroxide. Fill in gaps for thicker, fuller looking hair.

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Dream Coat Range

Finally! Silky straight, frizz-free styles or perfect glossy, crunch-free curls. Breakthrough ultralight Dream Coat sprays totally transform your texture... yet feel like absolutely nothing is on your hair!

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Styling

Award-winning Color Wow stylers are totally new technologies. Every formula treats and helps repair hair during the styling process, so it can be gently coaxed rather than forced into style.

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About the Brand

WE ARE THE BEAUTY PROBLEM SOLVERS

Color Wow (a Federici Brand) is founded on a 25-year history of award-winning beauty product innovation. Our pioneering team, led by founder and CEO Gail Federici, is known for identifying unmet consumer “pain points” and resolving them with inventive, efficacious solutions. From being the first to tame frizz, to brighten blonde and, now, to solve the myriad unaddressed problems of colour-treated hair, we’ve earned a reputation for disruptive technologies that shatter categories, set precedents, win awards and live on to become iconic beauty products. However, our greatest honour is the life-changing impact our products have on women around the world.

Color WOW

Color WOW is a hair care brand that is designed to make your hair colour look 'WOW'. From shampoo to styling, Color WOW has all the products that we need to maintain our hair colour and to repair our hair after colour and/or chemical treatments!