About the Brand


Color Wow (a Federici Brand) is founded on a 25-year history of award-winning beauty product innovation. Our pioneering team, led by founder and CEO Gail Federici, is known for identifying unmet consumer “pain points” and resolving them with inventive, efficacious solutions. From being the first to tame frizz, to brighten blonde and, now, to solve the myriad unaddressed problems of colour-treated hair, we’ve earned a reputation for disruptive technologies that shatter categories, set precedents, win awards and live on to become iconic beauty products. However, our greatest honour is the life-changing impact our products have on women around the world.

Color WOW

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Color WOW is a hair care brand that is designed to make your hair colour look 'WOW'. From shampoo to styling, Color WOW has all the products that we need to maintain our hair colour and to repair our hair after colour and/or chemical treatments!

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