ABOUT THE BRAND

ZOEVA is a German beauty brand committed to empowering women and celebrating their authentic, individual beauty.

In 2008, inspired by a desire to support women who wish to overcome a personal struggle and to form a sisterhood of women helping women, Zoe Boikou founded ZOEVA. Just over a decade later, Zoe remains as committed today to bringing affordable luxury to women everywhere, so they can discover the true measure of their individual beauty.

ZOEVA spares no expense in crafting their brushes and formulas to create a luxurious experience that is affordable—an indulgent experience that allows everyone to tell their story beautifully.

Zoeva

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German entrepreneur Zoe Boikou founded the Zoeva brand in 2008. Since then, they have been producers of a luxury range of makeup products and tools that are both affordable and high-quality.

The Zoeva brand started from founder Zoe’s front room, with an eBay account through which she supplied a range of 10 different brushes to women looking for higher quality ways in which they could apply their makeup. The success of this soon spiralled and led to Zoe creating her online store which supplied more than five million brushes to women worldwide in 2016.

The Zoeva brand is truly independent. It was able to create a range of bestsellers such as the Caramel Melange Voyager Eye Palette, the Authentik Skin Foundation, and the Graphic Eyes+ - Black to Earth without any borrowed capital. This meant that the brand could focus on beautifying solutions that last all day long.

At Zoeva, no one is excluded. To ensure that all women can use the range to feel stunning, the range has a vegan labelled line.

Whether you are looking to upgrade your makeup brushes or start a brush collection, browse Zoeva brushes today. 

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