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ABOUT THE BRAND

Florence is made with love by Millie Bobby Brown (a.k.a. Mills). Mills has sat in hundreds of makeup chairs—everything she’s learned along the way has shown her that beauty is really all about loving and expressing ourselves. That’s why she named Florence after her great-grandma, a woman who embraced herself and did things that made her happy all her life. Florence is about defining beauty on our own terms. No rules. No struggle toward perfection. No boring beauty standards. Just us, playing with how we want to look, feel, and live. Florence is here to help with products that are crazy clean, super easy, and always fun. Mills made Florence to create better options for us and our friends. Cause it’s about time that the brands we buy actually want us to be happy by just being ourselves.

"Clean skincare and beauty created for us by one of our own."

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Florence by Mills

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Florence by Mills was launched by Millie Bobby Brown, TV actress and star of major Netflix hit Stranger Things, in 2019. Aimed at Gen Z, Florence by Mills is a fun, bright, youthful cosmetics brand for young consumers who want world-leading ethics in their beauty products. All Florence by Mills products are clean, cruelty-free, and vegan while remaining affordable and accessible to the Instagram market.

Florence by Mills skincare is effective but fun, with plenty of eye-catching products like the vibrant purple Mind Glowing Peel-Off Mask. Florence by Mills makeup focuses on natural colours and shades that bring out your beauty without compromising on the natural look. Florence by Mills was created by 16-year-old Brown as a brand for her generation, teens who want to show their individuality using gentle formulations designed for sensitive, changing skin.

Shop our range of Florence by Mills products online today and find new shades and colours that are bright, on-trend, and Gen Z friendly.

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8 option(s)
  • Blue Light Collection (2)
  • Body Lotions (1)
  • Cosmetics (2)
  • Face Mask (1)
  • Lip Balm (1)
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  • Skin Care (5)
  • Toners (2)
  • Florence by Mills Like a Light Skin Tint 30ml (Various Shades)
     

    Florence by Mills Like a Light Skin Tint 30ml (Various Shades)

    Up To 22% Off RRP! No code needed!

    Save 20% (no min. spend) or 22% on list price when you spend HK$900 on your order. Selected products only. Discount will apply automatically at checkout. No code needed. Discount cannot be used in conjunction with other offers.
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    HK$175.00
    Quick Buy
  • Florence by Mills See You Never Concealer 12ml (Various Shades)
     

    Florence by Mills See You Never Concealer 12ml (Various Shades)

    Up To 22% Off RRP! No code needed!

    Save 20% (no min. spend) or 22% on list price when you spend HK$900 on your order. Selected products only. Discount will apply automatically at checkout. No code needed. Discount cannot be used in conjunction with other offers.
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    HK$155.50
    Quick Buy
  • Florence by Mills Hit Snooze Moisturising Mask Pearls 20g
     

    Florence by Mills Hit Snooze Moisturising Mask Pearls 20g

    Up To 22% Off RRP! No code needed!

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    HK$330.00
  • Florence by Mills Spotlight Toner Series - Episode 3 Balance it Out 185ml
     

    Florence by Mills Spotlight Toner Series - Episode 3 Balance it Out 185ml

    Up To 22% Off RRP! No code needed!

    Save 20% (no min. spend) or 22% on list price when you spend HK$900 on your order. Selected products only. Discount will apply automatically at checkout. No code needed. Discount cannot be used in conjunction with other offers.
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    HK$155.50
  • Florence by Mills Swimming Under the Eyes Gel Pads 60ct
     

    Florence by Mills Swimming Under the Eyes Gel Pads 60ct

    Up To 22% Off RRP! No code needed!

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    HK$348.50
  • Florence by Mills Tinted Oh Whale! Lip Balm 4.5g (Various Shades)
     

    Florence by Mills Tinted Oh Whale! Lip Balm 4.5g (Various Shades)

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    Save 20% (no min. spend) or 22% on list price when you spend HK$900 on your order. Selected products only. Discount will apply automatically at checkout. No code needed. Discount cannot be used in conjunction with other offers.
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    HK$126.50
  • Florence by Mills Zero Chill Face Mist 100ml
     

    Florence by Mills Zero Chill Face Mist 100ml

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    HK$107.00
  • Florence by Mills Mind Glowing Peel Off Mask 50ml
     

    Florence by Mills Mind Glowing Peel Off Mask 50ml

    Up To 22% Off RRP! No code needed!

    Save 20% (no min. spend) or 22% on list price when you spend HK$900 on your order. Selected products only. Discount will apply automatically at checkout. No code needed. Discount cannot be used in conjunction with other offers.
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    HK$194.00
  • Florence by Mills Get That Grime Face Scrub 100ml
     

    Florence by Mills Get That Grime Face Scrub 100ml

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    HK$145.50
  • florence by Mills Oh Whale! Lip Balm
     

    florence by Mills Oh Whale! Lip Balm

    Up To 22% Off RRP! No code needed!

    Save 20% (no min. spend) or 22% on list price when you spend HK$900 on your order. Selected products only. Discount will apply automatically at checkout. No code needed. Discount cannot be used in conjunction with other offers.
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    HK$126.50
  • Florence by Mills Up in the Clouds Facial Moisturizer 50ml
     

    Florence by Mills Up in the Clouds Facial Moisturizer 50ml

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    Save 20% (no min. spend) or 22% on list price when you spend HK$900 on your order. Selected products only. Discount will apply automatically at checkout. No code needed. Discount cannot be used in conjunction with other offers.
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    HK$184.50
  • Florence by Mills Dreamy Dew Moisturiser 50ml
     

    Florence by Mills Dreamy Dew Moisturiser 50ml

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    HK$136.00
  • Florence by Mills Illuminating Body Lotion 300ml
     

    Florence by Mills Illuminating Body Lotion 300ml

    Up To 22% Off RRP! No code needed!

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    HK$184.50
  • Florence by Mills Spot a Spot Patches (36 Patches)
     

    Florence by Mills Spot a Spot Patches (36 Patches)

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    HK$116.50
  • Florence by Mills Spotlight Toner Series, Episode 4: Soak it in 185ml
     

    Florence by Mills Spotlight Toner Series, Episode 4: Soak it in 185ml

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    Save 20% (no min. spend) or 22% on list price when you spend HK$900 on your order. Selected products only. Discount will apply automatically at checkout. No code needed. Discount cannot be used in conjunction with other offers.
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    HK$155.50
  • Florence by Mills Spotlight Toner Series - Episode 1 Brighten Up 185ml
     

    Florence by Mills Spotlight Toner Series - Episode 1 Brighten Up 185ml

    Up To 22% Off RRP! No code needed!

    Save 20% (no min. spend) or 22% on list price when you spend HK$900 on your order. Selected products only. Discount will apply automatically at checkout. No code needed. Discount cannot be used in conjunction with other offers.
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    HK$155.50
  • Florence by Mills Berry in Love Pore Mask 100ml
     

    Florence by Mills Berry in Love Pore Mask 100ml

    Up To 22% Off RRP! No code needed!

    Save 20% (no min. spend) or 22% on list price when you spend HK$900 on your order. Selected products only. Discount will apply automatically at checkout. No code needed. Discount cannot be used in conjunction with other offers.
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    HK$145.50