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ABOUT THE BRAND

Florence is made with love by Millie Bobby Brown (a.k.a. Mills). Mills has sat in hundreds of makeup chairs—everything she’s learned along the way has shown her that beauty is really all about loving and expressing ourselves. That’s why she named Florence after her great-grandma, a woman who embraced herself and did things that made her happy all her life. Florence is about defining beauty on our own terms. No rules. No struggle toward perfection. No boring beauty standards. Just us, playing with how we want to look, feel, and live. Florence is here to help with products that are crazy clean, super easy, and always fun. Mills made Florence to create better options for us and our friends. Cause it’s about time that the brands we buy actually want us to be happy by just being ourselves.

"Clean skincare and beauty created for us by one of our own."

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Florence by Mills

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Florence by Mills was launched by Millie Bobby Brown, TV actress and star of major Netflix hit Stranger Things, in 2019. Aimed at Gen Z, Florence by Mills is a fun, bright, youthful cosmetics brand for young consumers who want world-leading ethics in their beauty products. All Florence by Mills products are clean, cruelty-free, and vegan while remaining affordable and accessible to the Instagram market.

Florence by Mills skincare is effective but fun, with plenty of eye-catching products like the vibrant purple Mind Glowing Peel-Off Mask. Florence by Mills makeup focuses on natural colours and shades that bring out your beauty without compromising on the natural look. Florence by Mills was created by 16-year-old Brown as a brand for her generation, teens who want to show their individuality using gentle formulations designed for sensitive, changing skin.

Shop our range of Florence by Mills products online today and find new shades and colours that are bright, on-trend, and Gen Z friendly.

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