Enjoy extra 5% off when you spend HK$790, or extra 10% off when you spend HK$1,050! (*Exclusions apply). |   Shop Here

Shop The Range

About The Brand

The Ouidad philosophy knows your hair inside and out, ensuring that your hair — with its unique curl pattern and distinctive style — stays hydrated, healthy, and happy.

Our formulas use the most sophisticated ingredients and combine decades of experience with the latest in scientific breakthroughs. Our certified salons and flagship locations are staffed by the most skilled curl experts in the industry. We use only the deepest moisturizers and most nourishing botanicals to strengthen every strand from the inside out. Over time, you’ll see that your curly hair doesn’t just look better — it will also be softer, stronger, and healthier.

We believe that curls are beautiful, brilliant, and brave. We’re committed to letting curls be curls.

"Curls have a language of their own"

- Ouidad

Bestsellers

Ouidad

9 results

Sort by
  • Popularity
  • Price: Low to high
  • Price: High to low
  • Percentage Discount
  • Newest Arrivals
0 selected
1 option(s)
  • Coil Infusion (9)
0 selected
3 option(s)
  • Conditioner (2)
  • Hair & Scalp Treatments (3)
  • Shampoo (1)
0 selected
1 option(s)
  • Medium Hold (1)
0 selected
1 option(s)
  • Wavy & Curly (6)
0 selected
2 option(s)
  • Anti-Frizz (2)
  • Hydrating (4)
Price Range Selected HK$80 - HK$360
No products were found within specified range
HK$ HK$
0 selected
1 option(s)
  • 25% - 50% (2)